CES 2021

Client: Verizon
Production: The Mill

In 2021 everything went online and for the first virtual CES—Verizon wanted to bring the network to life as it had never been seen before.

Inspired by the melding of humanity and technology, we created a new visual language for connectivity out of 5G data. We pulled data inputs of cities, traffic, telemedicine, classroom learning, and live events - then reimagined them through a two-hour mixed media event, live streamed to millions and filmed in one take on an XR stage in Los Angeles.

We paired these with AR elements like the Apollo 11 command module, took the audience to the 50-yard line of an XR football field, and experimented with emerging technologies on a massive scale—all to create a groundbreaking keynote evoking the possibility of 5G technology on tech’s biggest stage.

Our efforts landed us as finalists with merit at the 2021 One Club Awards.