Part of the promo material for the launch of the One Plus 5T in the limited edition Lava Red colorway.
Part of the One Plus launch event in New York City for their 5T flagship smartphone. This looping animation was part of an interactive installation that had guests hit a physical button whenever the new larger 18:9 aspect ratio matched up with the phone's wireframe (The red boxes). Blue boxes represent the smaller 16:9 Aspect ratio.
Out of those who got top scores, 5 were awarded a brand new 5T to take home.