The technodolly allowed for fully tracked animation tests to be carried out between shots and enabled the team to carry out as many takes as necessary without changing the tracked camera move.
An early test with the technodolly in mind showing how shots would be framed and transitioned for editing and filming purposes. The key idea here is the crop would focus on key visuals (the girl, the product) in relation to their framing over time. That way transitions would be determined by the movements of the actress or camera. This idea was only partly adopted in later stages for the transition from the desk to market scenes. The cropped border style was not used.